Harper Collins Award Global Research Task
by Darren Hanley 15.5.2013
Hope + Anchor is excited to be working with Harper Collins undertaking a global strategic study of the Women's Fiction genre.
Hope + Anchor Win MRS 'Best Session' Award
by Darren Hanley 28.3.2013
We are thrilled to have won 'Best Session' at the MRS Annual Conference.
Based on research undertaken for John Lewis, our session focused on how the popular Structured Reality TV genre inspired a new qualitative approach to uncover rich emotional insights into purchase decision-making.
Intrigued? Eager to see our presentation for yourself? Get in touch and we will happily share our findings.
Like us on Facebook
by Darren Hanley 27.3.2013
We are now on Facebook pondering brands, marketing and culture.
Feasting on Insights at Randall & Aubin
by Darren Hanley 6.3.2013
We are excited to be working with Randall & Aubin, undertaking dinner party discussions with regular, lapsed and potential customers, to provide brand strategy for this much-loved Soho institution.
Brown Forman Award UK Opportunity Task
by Darren Hanley 28.2.2013
Hope + Anchor will be working with Brown Forman to provide strategic insight to assess the business opportunity for the UK launch of one of its successful US brands.
Talking TOWIE at the MRS Conference
by Darren Hanley 21.1.2013
We are pleased to announce that we will be presenting at the upcoming MRS Annual Conference.
Our paper focuses on how adopting a structured reality approach to research can uncover rich emotional insights into consumer purchase decision-making.
Intrigued? Get in touch to find out more.
ITV awards brand relaunch research
by Darren Hanley 1.12.2012
Hope + Anchor is excited to be working with ITV to provide audience insight ahead of the broadcaster's upcoming brand relaunch.
Hope + Anchor on all things fashion
by Darren Hanley 6.11.2012
We will be presenting at an exclusive insight event at the Arts Club, Mayfair on Thursday 29th November.
Based on recent work conducted for John Brown Media, we will be Going Inside The Mind of A Fashion Shopper, describing how product and brand decisions are made, and revealing how omni-channel retailing is impacting on behaviour.
Get in touch if you would like to attend this event.
Zodiak Media Immersion Task Win
by Darren Hanley 23.10.2012
Hope + Anchor will be working with Zodiak Media to help the production company get under the skin and develop captivating programme ideas for a bullseye 14 year old female target audience.
Hope + Anchor has the X Factor!
by Darren Hanley 10.10.2012
Hope + Anchor is gearing up to undertake the second stage of an exciting audience research project for Britain's most talked about TV show, The X Factor.
Finlandia brand work win for Hope + Anchor
by Darren Hanley 16.9.2012
Brown Forman has asked Hope + Anchor to undertake an exciting project for premium vodka brand, Finlandia.
Hope + Anchor wins DFT Creative Testing
by Darren Hanley 15.9.2012
Fresh on the heels of completing proposition development workshops with Drink Drivers, the Department for Transport has commissioned Hope + Anchor to undertake creative development research to help generate the next big Drink Driving campaign.
Conversations with our creative network
by Darren Hanley 6.8.2012
As part of our ongoing series of conversations with our Creative Network, renowned trend consultant Jane Kellock gives her take on the key trends impacting brands today.
Plus check out Our Approach page for our conversation with Mike Tooby, former curator of the Tate St Ives, who talks to Hope + Anchor about the importance of thinking creatively in business.
John Brown Media Commissions Fashion Documentary
by Darren Hanley 6.8.2012
Production has begun on a film exploring women's relationship with fashion. Bringing together our Creative Network - documentary film makers, industry experts - with the Hope + Anchor team, the film will portray the female fashion relationship and the role inspiration sources play within the purchase journey.
Makeover TV gets a Makeover
by Darren Hanley 5.8.2012
Hope + Anchor will be spending the summer nosing around people's homes exploring Britain's appetite for home improvements to inform the future strategy for the TV makeover genre.
ITV commissions X Factor Work
by Darren Hanley 29.6.2012
ITV has commissioned Hope + Anchor to undertake an exciting audience research project for Britain's biggest TV show, The X Factor.
DfT Commissions Drink Driving Study
by Darren Hanley 28.6.2012
The Department for Transport has commissioned Hope + Anchor to conduct proposition development workshops with men who drink and drive to help generate the social marketing strategy and communications brief for the next big Drink Driving campaign.