OUR SKILLS

Hope + Anchor combines a unique blend of talents in Creative Research, Cultural Analysis
and Brand Strategy.

We love what we do, and who wouldn't? We spend our days meeting all kinds of fascinating people and digging into what makes them tick. Then we blend together rich human and cultural insights to create bold, brilliant stories that help our clients drive their business forward in more creative ways.

We are always open to collaborations with like-minded insightful folk and brilliant storytellers who share our values.

If you are interested in finding out more about our talents, please read on...

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Creative research

Whether it’s over breakfast, on the move, in groups, or online, we are experts at making connections with people from all walks of life. We create research approaches that connect us with our subjects in the deepest and most authentic way possible. We blend Qualitative techniques with our own award-winning creative approaches to produce more creative insights and strategies for our clients.

In-Person + Digital Discussions

Ethnography + Observation Techniques

Our Award-Winning 'Prop-Shop' Workshops

Our Award-Winning Structured Reality Filming

Strategic Thinking

We passionately believe that researching people and culture should go hand in hand. We frame every research project in the cultural forces that are shaping what people think, feel, say, and do. We spot cultural trends and movements, stay tuned in to new ways of thinking, and keep an obsessive eye on all things pop culture. We also have an in-house team of Concept Creators who expertly craft new brand and product concepts to take our research and insight to another level.

Semiotics

Cultural Analysis

Behavioural Science

Concept Writing

Desk Research

Creative assets

We work closely with a network of amazing people from the creative industries who turn our insights into wow-factor outputs. Our collaborations with filmmakers, tech gurus, artists, and designers have produced award-winning films, branded content, and experiential events.