We are a multi-award-winning independent company of Creative Researchers and Brand Strategists.

We provide smart insights into people and culture and strategies that fuel creative direction for our clients.

Please take a browse around our work.



Our award-winning work with ITV Audiences speaks for itself. We have partnered with this excellent team on everything from breakfast, daytime, and docs, to the joy-filled world of Saturday Night TV. Combining cultural analysis and viewer immersion research we have guided show development and generated new briefs for the future of many genres and shows.


Over the years partnering with Just Eat we have provided fast-track customer research that aligns with the dynamic pace of their business. We have informed the development of their UK brand and creative direction, including the highly successful ‘Did Somebody Say’ and ‘We Got It’ campaigns.


We love nothing more than blending design and viewer research to inspire new creative direction, and the fantastic team at Penguin allowed us to apply our approach to some of their most prominent thriller authors. By unlocking the design codes dominating the thriller genre we have been able to co-create new design approaches that helped Penguin's authors standout from the crowd.


In our opinion, this is a best-in-class example for how to use customer research throughout the brand design, visual identity and comms development process. Collaborating with Schpock, their design agency Koto, and creative agency Red Brick Road, our research programme inspired the initial brand design proposition and strategy, the crafting of the creative design brief,  through to deciding the final creative route.


We are big crime drama fans and love working with the amazing team at Channel 4. Over the years we are thrilled to have provided dynamic digital research with Channel 4's viewers to inform their crime drama commissioning strategy. Across a number of big returning series, we informed the plot, characterisation, tone and style of some of Channel 4's most standout crime shows.

Oxfam Retail

To have the opportunity to partner with Oxfam retail as it leads the way with its slow, sustainable fashion initiatives, has been such a joy! With multi-staged shopper research blending ethnographic shopping excursions, cusomer workshops, and the brilliance of our product design partner Matt Stone, we are thrilled to have fuelled the creative strategy for the future Oxfam retail experience.


When Mindful Chef approached us asking for help with their customer understanding and brand positioning we jumped at the chance to be involved. Mixing cultural and food trends analysis with customer research, we were able to successfully guide customer targeting and shape brand and product positioning.

MTV Reality

MTV have always been originators in the juggernaut world of Reality TV and we have loved every minute of working with them over the years to keep innovating new and exciting global formats that connect with the MTV audience. By engaging our global viewer communities we have collaborated with MTV on the future direction of their reality portfolio.

Mammoth Screen

As huge drama fans, we have been lucky enough to partner with the amazing guys at Mammoth Screen to help series development for some of their biggest productions. Using our award-winning 'Prop-Shop' methodology we have fast-tracked series development outlines to work seamlessly into their production plans.

Immediate Media Youth

With over 25 years of experience researching audiences across ages and all walks of life, we have specific expertise researching kids and young people. Collaborating with the Immediate kids content teams we have explored the fan worlds of tween and teen girls to inform editorial direction for Top Of The Pops and Girl Talk.


Our work with the wonderful team at Channel 5 has pushed the boundaries of where TV can go in the future, and has taken the role of viewer insight into an exciting new space. By combining genre and cultural analysis with reimagined digital viewer research we have created the most forward-thinking ideas for 5's Factual commissions.